Apple's modest AI updates announced Monday did little to shake the sense that the iPhone maker is still finding its footing in AI as rivals charge ahead. Why it matters: AI is widely seen as the largest technology shift in decades and could easily serve as an inflection point where existing leaders are dethroned and new ones crowned.

Apple’s WWDC 2025 keynote has already come and gone, but its impact on Apple’s aesthetics, apps, and services is still ringing as loud as the Marimba ringtone on your grandmas

Apple does its best work when it’s giving its users features that make their lives easier, not when it’s trying to shout down its Silicon Valley rivals in AI. Get Engadget's newsletter delivered direct to your inbox.

Apple has once again built in some features into its operating systems that were previously available through third-party apps.

Apple TV+ has just released the first official trailer for the show’s highly anticipated Season 3, and it … The post Here’s our first look at the return of Apple TV+’s biggest sci-fi series appeared first on BGR.

At WWDC, Apple showed how it plans to incorporate artificial intelligence across all its major products, from translating phone calls to giving the Mac a smarter search bar and more.

Apple has overhauled the software design across its iPhone, iPad, Apple Watch, Mac, Apple TV, and Vision Pro with an entirely new look called "Liquid Glass". It's the first major shake-up to its software in over a decade.