NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

It’s not the first time and won’t be the last time that TV ratings accompany a discussion of this season’s NBA Finals between Indiana and Oklahoma City. The small-market matchup has ...

On Thursday, the Pacers and the Thunder put on a thrilling show in Game 1 of the NBA Finals. Indiana, the comeback kids of the 2025 playoffs, rallied from a 15-point fourth-quarter deficit to stun the No. 1 seeded team in the playoffs. Tyrese Haliburton nailed a 21-foot jump shot to drag Indiana to a 111-110 win.

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good basketball attracts viewers.

So far, the 2025 NBA Finals are on track to be one of the league's least-watched championship series this century. Of course, I'm only stating a fact. I'm not saying any NBA fan should actually care about low TV ratings, because you shouldn't. You don't ...